
Collin Lee
Chief Innovation Officer
Omni Federal
What Baseball Can Teach About Leading Change.
For years, Major League Baseball (MLB) faced a significant dilemma: honoring tradition while reversing the unintended effects of the "Moneyball" era's efficient, plodding style of play. After years of delay, the league finally implemented bold rule changes to restore a brisker, more entertaining version of baseball. MLB successfully revitalized the on-field product, resulting in surging attendance, increased viewership, and a younger fan demographic. This is the story of the steps they took that improved an organization that previously struggled with resistance to change, and relatable lessons other leaders can learn from to drive successful transformations.

Daniel R. Sullivan is an executive business transformation, communication, and human resources strategy advisor who has helped organizations across multiple industries transform their businesses.

Book preview • Forthcoming 2027
Perspectives from corporate leaders, former players, and change management professionals featured throughout the book.

Chief Innovation Officer
Omni Federal

Director of Agency Services (retired)
GEICO

Former AVP, Value Engineering
BNSF

Founder
Master Your Merger (HR M&A community/platform)

Chief People Officer
Illumio

Interim CHRO, Fractional HR Leader
Lana Moss Consulting

Transformation Leader
Dominion Energy

8-Year MLB Player (Retired)
Current Host, Ball5 Podcast